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Why “financial impulse”?

An impulse is “a sudden strong and unreflective urge or desire to act.”

In terms of money, you’ve probably heard the phrase “impulse buyer” or “impulse purchase” before—and chances are, you haven’t heard it used in a positive light.

Whether or not you’re actually an impulse buyer, though, we’re here to help inform about personal finance and how to cultivate a smart financial impulse. That means learning how to budget, save, and manage your money for more financial security.

Get started by reading some of our guides to spending, saving, and more.

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